Function Goals: What major functions will take place in the building? How many people are to be accommodated? How might the building design enhance or impact occupant interactions?.Form and Image Goals: What should be the aesthetic and psychological impact of the design? How should it relate to the surroundings? Should its image be similar to or distinct from its neighbors? From other buildings belonging to the owner that are located elsewhere? Are there historic, cultural, and/or context implications?.Organizational Goals: What are the goals of the owners? Where do they see their organization headed? How does this architectural project fit into this broad picture?.
(See Design Objectives on the WBDG Web site.) Each of the following categories of goals should be addressed: Working with the committee, the programmer solicits and suggests broad goal statements that will guide the remainder of the programming process.